Imagine this: You’re a founder in Karachi, Lahore, or even a small town like Sialkot, pouring your heart into a startup idea. You’ve got a vision to solve a real problem—maybe it’s affordable healthcare, smarter agriculture, or a slick e-commerce platform. But you’re stuck. You need funding, mentorship, and a megaphone to tell the world about your idea. Enter Bazaar on ARY, Pakistan’s bold new reality show that’s not just about dramatic pitches but about transforming dreams into reality with real money, mentorship, and national exposure.
If you’ve ever watched Shark Tank and thought, “This is cool, but what’s in it for Pakistani startups?”—Bazaar on ARY is your answer. It’s a game-changer for Pakistan’s startup ecosystem, blending the thrill of TV with the grit of entrepreneurship. In this deep dive, we’ll walk you through what Bazaar on ARY is, how it works, who’s behind it, and why it could be the spark that lights up Pakistan’s entrepreneurial future. Let’s get started.
1. What is Bazaar on ARY?
Picture a stage where Pakistan’s brightest entrepreneurs pitch their boldest ideas to a panel of seasoned investors, backed by a massive media platform and a structured accelerator program. That’s Bazaar on ARY in a nutshell. Launched by ARY Digital Network in partnership with PakLaunch, this reality TV show is set to debut in early 2026, offering a platform for founders to secure funding, gain mentorship, and amplify their startups to millions of viewers across Pakistan.

Unlike typical reality shows that prioritize drama over substance, Bazaar on ARY is designed to bridge entertainment and entrepreneurship. It’s not just about landing a deal on air—it’s about building sustainable businesses through rigorous mentorship, verified business models, and real investment. Think of it as Shark Tank meets a startup accelerator, tailored for Pakistan’s unique entrepreneurial landscape.
The show’s mission is clear: empower Pakistani founders to dream big, solve real problems, and access the resources they need to succeed. Whether you’re building a tech startup in Islamabad or a sustainable agriculture venture in rural Punjab, Bazaar on ARY wants to hear from you.
2. Origins, Partners, and Vision
The Origin Story
Bazaar on ARY was born from a shared vision between two powerhouse organizations: ARY Digital Network and PakLaunch. ARY, one of Pakistan’s largest media conglomerates, brings unparalleled reach, with millions of viewers tuning into its channels daily. PakLaunch, founded by Aly Fahd, is a respected name in Pakistan’s startup ecosystem, known for mentoring founders, connecting them with investors, and fostering a community of innovators.
Together, they’ve created a platform that’s more than just a TV show—it’s a movement to elevate entrepreneurship in Pakistan. The idea emerged from a gap in the market: while shows like Shark Tank Pakistan generated buzz, they often fell short on follow-through, leaving founders with promises but no capital. Bazaar on ARY aims to fix that with a structured, transparent, and outcome-driven approach.
The Vision
The vision behind Bazaar on ARY is ambitious yet grounded:
- Real Investment, Not Just Promises: Ensure startups walk away with tangible funding, not just handshakes.
- Transparency Through Due Diligence: Verify startup claims to build trust and credibility.
- Mentorship That Matters: Provide founders with hands-on coaching to refine their ideas before they hit the stage.
- Inclusivity: Welcome startups from all sectors and stages, from napkin-sketch ideas to scaling businesses.
- Community Engagement: Introduce crowdfunding to let everyday Pakistanis invest in homegrown startups.
This vision aligns with Pakistan’s growing startup ecosystem, which has seen successes like Careem, Daraz, and Airlift but still faces challenges like limited funding and mentorship. Bazaar on ARY wants to be the catalyst that changes the game.
3. Key Features and How It Works
Bazaar on ARY isn’t just a pitch contest—it’s a carefully crafted process designed to support startups from application to funding and beyond. Here’s how it works, broken down into clear phases:
Phase 1: Application and Selection
- What Happens: Founders submit detailed applications via the Bazaar on ARY website, including business plans, team details, revenue (if any), and a pitch deck or video.
- Due Diligence: Organizers review applications for clarity, scalability, and potential. Basic verification of claims begins here to ensure only serious contenders move forward.
- Timeline: The application deadline for the first cycle was August 1, 2025, with thousands of startups reportedly applying.
- Key Insight: A strong application clearly articulates the problem you solve, your solution, and why your team is the right one to execute it.
Phase 2: Mentorship Bootcamp
- What Happens: Selected startups enter a three-month mentorship program (September–November 2025) led by industry experts. Founders refine their business models, validate their markets, and polish their pitches.
- Why It Matters: This isn’t just about looking good on TV—it’s about building a business that can withstand scrutiny from investors and customers.
- Timeline: Runs from September to November 2025, giving founders ample time to prepare.
Phase 3: Verification and Due Diligence
- What Happens: Organizers dive deeper into startups’ claims—revenue, traction, team credentials, and more—to ensure transparency and credibility.
- Why It Matters: This step addresses a major criticism of past pitch shows, where inflated claims led to broken deals. Bazaar on ARY prioritizes trust.
Phase 4: Filming and Investment Rounds
- What Happens: Finalists pitch on set to a panel of “gurus” (investors) who can make real-time investment offers. Funding can come from gurus, the ARY-PakLaunch fund, or regulated crowdfunding.
- Timeline: Filming is slated for December 2025, with pitches broadcast to millions on ARY Digital.
- Key Feature: Unlike some shows, Bazaar aims for live equity exchanges, meaning deals are more likely to close.
Phase 5: Airing and Public Exposure
- What Happens: Episodes air on ARY Digital in early 2026, giving startups massive visibility. Beyond funding, this exposure can attract customers, partners, and additional investors.
- Why It Matters: In a country where marketing budgets are often limited, this kind of national exposure is a game-changer.
Unique Features
- Live Equity Deals: Investors make binding offers during filming, not just expressions of interest.
- Mentor Equity Stakes: Mentors receive a small equity stake (~1%) in startups they coach, aligning their incentives with founders.
- Multiple Funding Channels: From guru investments to the ARY-PakLaunch fund to crowdfunding, startups have diverse options.
- Sector- and Stage-Agnostic: Whether you’re in tech, agriculture, or retail, and whether you’re pre-revenue or scaling, Bazaar welcomes you.
4. Meet the Mentors and Gurus
The heart of Bazaar on ARY lies in its mentors and gurus—seasoned entrepreneurs and investors who bring expertise, networks, and capital to the table. These aren’t just talking heads; they’re ecosystem builders with a track record of success in Pakistan and beyond. Here’s a look at some of the key players:


- Dr. Sara Khurram (Sehat Kahani): A pioneer in healthcare, Sara scaled Sehat Kahani to connect millions with affordable medical services. She’s a mentor for startups in health tech and social impact.
- Zohaib Ali (Dastgyr): A B2B commerce expert, Zohaib’s experience with supply chains and tech scaling makes him a go-to for operational excellence.
- Maha Shahzad (BusCaro): Maha’s expertise in mobility and logistics helps founders navigate complex industries and scale efficiently.
- Ehsan Saya (Daraz): A veteran of Pakistan’s e-commerce boom, Ehsan brings insights into marketplace dynamics and customer acquisition.
- Faizan Aslam (Bookme): Faizan’s success in digital services and user growth makes him a mentor for platform-based startups.
- Asad Gabol (Moveit) and Ali Moeen (EZBike): These mobility and retail tech experts round out a diverse mentor pool, alongside others in ed-tech, agritech, and more.


Why They Matter
These mentors aren’t just there for show—they’re deeply invested in the startups’ success. By taking small equity stakes, they’re motivated to provide actionable advice, open doors to their networks, and ensure founders are ready for the big stage. Their involvement signals Bazaar’s commitment to real-world impact, not just TV ratings.
5. Funding, Capital, and Investment Opportunities
For most founders, the biggest draw of Bazaar on ARY is the chance to secure funding. Here’s how the money flows:
Funding Sources
- Guru Investments: The investor panel can make direct offers during pitches, with deals designed to close quickly.
- ARY-PakLaunch Fund: A dedicated fund, reportedly worth PKR 20 crore or more, provides follow-on investments for standout startups.
- Crowdfunding: Regulated public crowdfunding lets everyday Pakistanis invest in startups, democratizing access to capital.
Commitment to Accountability
- Due Diligence: Startups’ claims—revenue, traction, team credentials—are rigorously verified to avoid the pitfalls of past shows.
- Deal Execution: Accepted offers are structured to ensure funding is delivered, not just promised.
- Transparency: The show emphasizes clear terms and realistic expectations, building trust with founders and viewers.
The Scale
Estimates suggest over PKR 100 crore in committed capital, with thousands of applications, dozens of finalists, and multiple funded startups. This isn’t just a drop in the bucket—it’s a tidal wave of opportunity for Pakistan’s startup scene.
6. Bazaar vs. Shark Tank Pakistan: What Sets It Apart?
If you’ve followed Shark Tank Pakistan, you might wonder how Bazaar on ARY stacks up. While both shows feature entrepreneurs pitching to investors, Bazaar takes a more structured and inclusive approach. Here’s a side-by-side comparison:
| Aspect | Shark Tank Pakistan | Bazaar on ARY |
|---|---|---|
| Deal Follow-Through | Criticized for deals falling apart post-show due to weak due diligence. | Emphasizes verification, real-time equity deals, and committed funding. |
| Mentorship | Limited pre-show prep, often focused on pitch polish. | Three-month mentorship bootcamp to refine business models and strategy. |
| Mentor Involvement | Investors negotiate equity or royalties, but mentorship is less structured. | Mentors take ~1% equity stakes, aligning their success with startups. |
| Funding Sources | Primarily shark investments or private VCs. | Multiple channels: gurus, ARY-PakLaunch fund, and crowdfunding. |
| Transparency | Inconsistent verification led to public skepticism. | Mandatory due diligence ensures credible claims. |
Bazaar on ARY learns from the shortcomings of its predecessor, focusing on credibility, mentorship, and diverse funding to create a more robust ecosystem for startups.
7. Who Can Apply? Eligibility, Sectors, and Startup Stages
One of Bazaar on ARY’s biggest strengths is its inclusivity. Whether you’re a solo founder with a big idea or a scaling startup with early revenue, there’s a place for you. Here’s what you need to know:
Sectors
- Sector-Agnostic: Tech, healthcare, agriculture, education, retail, logistics—any sector with a real problem and a scalable solution is welcome.
- Examples: From agritech solutions for farmers to fintech apps for small businesses, the mentor panel’s diversity reflects the show’s broad scope.
Startup Stages
- Any Stage: From pre-revenue “napkin sketch” ideas to post-revenue startups ready to scale.
- Pro Tip: Early-stage startups need a clear vision and strong team, while revenue-generating startups should highlight traction and growth metrics.
Eligibility Requirements
- Team: Investors value experienced founding teams. Highlight your technical, business, or industry expertise.
- Legal Entity: Incorporation may be required for funding, especially for later-stage startups.
- Location: Focused on Pakistan-based startups, but founders from less-connected regions are encouraged to apply.
Timeline
- Application Deadline: August 1, 2025 (first cycle).
- Mentorship Bootcamp: September–November 2025.
- Filming and Investment Rounds: December 2025.
- Airing: Early 2026.
8. Tips and Strategies to Apply and Pitch Like a Pro
Landing a spot on Bazaar on ARY and nailing your pitch requires preparation, clarity, and authenticity. Here are actionable tips to stand out:
Before Applying
- Nail Your Problem-Solution Fit: Clearly define the problem you solve, who your customers are, and why your solution is unique. Use data or real-world examples to back it up.
- Show Traction: Even if you’re pre-revenue, a prototype, pilot users, or early feedback strengthens your case.
- Highlight Your Team: Investors bet on people. Showcase your team’s expertise, passion, and ability to execute.
- Prepare Financials: Know your revenue model, cost structure, and market size. Be realistic—exaggerated claims will fail due diligence.
- Craft a Compelling Pitch Deck: Keep it concise, visual, and story-driven. Highlight the problem, solution, market opportunity, and traction.
During the Mentorship Bootcamp
- Embrace Feedback: Mentors will challenge your assumptions. Be open to refining or pivoting your model.
- Focus on Metrics: Understand key metrics like customer acquisition cost, lifetime value, and burn rate. Be ready to discuss them.
- Practice Your Pitch: Work on storytelling, confidence, and handling tough questions. Practice in front of a mirror or on camera to get comfortable.
- Be Transparent: Don’t inflate numbers. Bazaar’s due diligence will catch discrepancies, and honesty builds trust.
During the Pitch
- Be Concise and Persuasive: You’ll have limited time to make your case. Focus on clarity and impact.
- Anticipate Tough Questions: Be ready to discuss your team, competition, financials, and risks. Have clear answers for how you’ll overcome challenges.
- Show Scalability: Even early-stage startups should outline a path to growth and sustainability.
- Stay Authentic: Share your passion and vision. Investors want to see the human behind the idea.
9. Potential Impact on Pakistan’s Startup Ecosystem
Bazaar on ARY isn’t just a show—it’s a potential catalyst for Pakistan’s entrepreneurial landscape. Here’s how it could reshape the ecosystem:
- Restoring Trust in Pitch Shows: By prioritizing due diligence and deal execution, Bazaar could rebuild public confidence in startup reality TV.
- Expanding Access to Capital: With multiple funding channels, including crowdfunding, startups in smaller cities like Faisalabad or Multan could access resources previously out of reach.
- Raising the Bar for Mentorship: The three-month bootcamp sets a new standard for preparing founders, fostering a culture of readiness and accountability.
- Boosting Visibility: ARY’s massive audience means startups get exposure to customers, partners, and investors, amplifying their growth potential.
- Inspiring a New Generation: Success stories from Bazaar could motivate more Pakistanis to start businesses, attracting more angel investors and incubators.
- Strengthening the Ecosystem: By aligning mentors, investors, and founders, Bazaar could create a more collaborative and sustainable startup community.
Pakistan’s startup scene is already on the rise, with over $350 million in venture capital raised in 2021 alone (Startup Genome). Bazaar on ARY could accelerate this growth, making entrepreneurship a viable path for millions.
10. Voice-Search-Friendly FAQs
To make this post accessible for voice search users (e.g., “Hey Google, what is Bazaar on ARY?”), here are concise, conversational answers to common questions:
Q: What is Bazaar on ARY? A: Bazaar on ARY is a startup reality show by ARY Digital and PakLaunch, launching in 2026. It helps Pakistani founders pitch their ideas, get mentorship, and secure funding from investors, a dedicated fund, or crowdfunding.
Q: When does Bazaar on ARY air? A: The show is expected to air in early 2026, with filming and investment rounds happening in December 2025.
Q: How can startups apply for Bazaar on ARY? A: Apply through the Bazaar on ARY website with your business plan, team details, and pitch deck. The deadline for the first cycle was August 1, 2025.
Q: Who can apply for Bazaar on ARY? A: Any Pakistan-based startup, from idea stage to scaling, in any sector—tech, agriculture, healthcare, or more. Strong teams and clear ideas stand out.
Q: How much funding is available? A: Over PKR 100 crore is committed, including guru investments, the ARY-PakLaunch fund, and crowdfunding.
Q: How is Bazaar different from Shark Tank Pakistan? A: Bazaar offers a three-month mentorship bootcamp, rigorous due diligence, multiple funding sources, and mentor equity stakes for better alignment.
Q: Who are the mentors on Bazaar on ARY? A: Experts like Dr. Sara Khurram (Sehat Kahani), Zohaib Ali (Dastgyr), and Maha Shahzad (BusCaro) guide startups in healthcare, tech, logistics, and more.
11. Conclusion: Why Bazaar on ARY Matters
Bazaar on ARY is more than a TV show—it’s a bold step toward making entrepreneurship accessible, credible, and celebrated in Pakistan. By combining ARY’s media muscle with PakLaunch’s startup expertise, it offers founders a rare chance to secure funding, gain mentorship, and reach millions of potential customers. Whether you’re a founder in a bustling city or a small town, this is your shot to turn your vision into reality.

At SharkStanksPakistan.pk, we’re rooting for Pakistan’s entrepreneurs and will keep you updated on Bazaar on ARY’s journey. If you’re building something, don’t just dream—apply, prepare, and pitch boldly. The stage is set, and Pakistan’s startup ecosystem is watching.






