Shark Tank Pakistan Episode 12 showcased a dynamic range of innovative pitches that highlighted the entrepreneurial spirit of Pakistan. From smart home solutions to eco-conscious honey production, the episode was packed with inspiring stories, unique products, and ambitious entrepreneurs. Each pitch brought something special to the table, whether it was leveraging technology, empowering women, or solving everyday problems with creative solutions. The Sharks—Romanna Dada, a key player in Shark Tank Pakistan, Aleena Nadeem Insights, a prominent Shark Tank investor, Rabeel Warraich, a prominent Investor on Shark Tank Pakistan, Usman Bashir from Shark Tank, and Junaid Iqbal, a prominent Investor—evaluated these pitches critically, offering valuable insights, tough negotiations, and occasionally, game-changing deals.
Key Takeaways from Episode 12
- Innovation is Key: Entrepreneurs like Ez Geyzer and Podvare.com demonstrated the importance of addressing real-world problems with innovative solutions, whether it’s saving energy or creating noise-free workspaces.
- Women’s Empowerment Shines: Pitches like Asqurr and Beyond Borders emphasized the vital role women play in entrepreneurship, inspiring others to overcome societal challenges and pursue their dreams.
- The Numbers Matter: The Sharks consistently focused on realistic valuations, profit margins, and scalability, underlining that strong financials and a clear roadmap are crucial for investment.
- Persistence Pays Off: While not every pitch secured a deal, the feedback and encouragement from the Sharks provided invaluable guidance for future growth and success.
- Addressing Market Gaps: Entrepreneurs like Press My Cloth and Asqurr showcased how identifying unaddressed market needs can lead to niche businesses with significant potential for success.
- Collaboration vs. Competition: The competitive offers among Sharks highlighted the importance of negotiating strategically to ensure alignment with investors who bring the right expertise and network.
Episode 12 not only celebrated entrepreneurship but also reinforced the idea that with passion, innovation, and perseverance, small ideas can grow into impactful ventures.
Shark Tank Pakistan Episode 12: Ez Geyzer’s Smart Home Innovation Pitch 1
In Episode 12 of Shark Tank Pakistan, Ashar, the founder and CEO of Ez Geyzer, presented an innovative pitch alongside his co-founder and CTO, Shan Ul Haq. Ez Geyzer is a home automation company revolutionizing energy efficiency with its smart geysers. These devices are controlled via mobile apps and automation systems designed to reduce gas consumption and LPG usage significantly.

Ashar opened the pitch by highlighting Pakistan’s ongoing energy crisis, emphasizing how billions of rupees are wasted due to inefficient energy use. Ez Geyzer’s smart device offers auto-ignition, scheduling features, and seamless functionality that ensures the geyser turns on automatically when gas is available, saving both time and energy.
The Ask
The founders asked the Sharks for PKR 1 crore in exchange for 10% equity in the company, valuing Ez Geyzer at PKR 10 crore.
Financial Overview
- Revenue to Date: PKR 1.5 crore
- Device Price: PKR 30,000 (discounted to PKR 25,000 in summers)
- Gross Margin: 50%
- Net Margin: 25%
- Pending Orders: 200 (B2C)
- B2B Orders in Queue: 300–400
Ashar disclosed the equity split: 75% ownership for himself and 25% for Shan.
Key Discussions with Sharks
- Competitor Risks
Junaid raised concerns about competitors copying their innovation after educating the market. Ashar confidently responded, emphasizing the vision and technical expertise required to deliver such a product, along with superior customer service. - Funding Allocation
Aleena asked about the breakdown of the requested investment. Ashar explained that their primary focus would be on manufacturing, with 5–10% allocated for marketing.
Offers and Negotiations
After thorough discussion, Romana Dada made the first offer:
- PKR 1 crore for 25% equity
Junaid and Usman then proposed a joint offer:
- PKR 1 crore for 25% equity and a 10% royalty
Romana adjusted her offer to match Junaid and Usman’s, including a 10% royalty.
Counter Offer
The founders proposed a 15% equity and 15% royalty structure, which led to further negotiations. Junaid and Usman finalized their offer:
- PKR 1 crore for 20% equity and a 10% royalty
The deal closed at this offer, marking a promising collaboration for both the Sharks and Ez Geyzer.
Why Ez Geyzer Stands Out
Ez Geyzer combines energy efficiency with smart technology, addressing a critical issue in Pakistan’s energy sector. By offering convenience, savings, and innovation, it has the potential to transform how households manage energy consumption.
Pitch 2: Press My Cloth – Revolutionizing Laundry Services
The second pitch of Shark Tank Pakistan Episode 12 featured Salman and Asqa, the founders of Press My Cloth, a one-stop solution for ironing clothes with a unique and customer-focused approach.
The Innovative Solution
Press My Cloth offers a Grants Comprehensive Guide for pressing clothes for pressing clothes, built around four key value propositions:

- On-Time Delivery: Fixed schedules for delivery and collection, ensuring commitment and reliability.
- Clothes Insurance: Full reimbursement for lost or damaged clothes, with terms and conditions applied.
- Affordable Family Pricing: For just PKR 4,500/month, families of up to 5 members receive 8 ironing services per month with no limit on the number of clothes. Weekly delivery and collection ensure convenience.
- Future Expansion Plans: The team plans to launch a mobile app to scale operations and improve accessibility.
The Ask
The founders sought PKR 50 lacs in exchange for 10% equity, valuing their company at PKR 5 crore.
Business Performance
- Current Customers: 100 (after 3 years of operation)
- Funds Raised: PKR 40 lacs to date
- Projected Revenue: PKR 54 lacs this year
- Margins:
- Gross Margin: 53%
- Net Profit: 33%
- Marketing Channels: Currently acquiring clients through Instagram and Facebook ads, with plans to expand via a dedicated app.
Sharks’ Feedback
- Junaid’s Appreciation: Junaid praised the clarity of their pitch and commended their business model.
- Romana’s Concerns: Romana questioned the company’s valuation of PKR 5 crore, pointing out the mismatch with their current revenue of PKR 1.32 crore over three years.
- Suggestions for Improvement: All Sharks acknowledged their innovative approach but advised reassessing the valuation and scaling strategies to attract future investors.
Outcome
Despite the positive feedback, none of the Sharks extended an offer due to the valuation concerns. The pitch ended without a deal, leaving Salman and Asqa with valuable suggestions to refine their business model and prepare for future funding opportunities.
Why Press My Cloth Stands Out
Press My Cloth combines convenience, affordability, and customer trust through its insured services and fixed pricing model. While the Sharks had reservations about the valuation, the business holds potential for growth with a clear focus on app development and digital marketing expansion.
Pitch 3: Beyond Borders – AI-Driven Beauty Products
The third pitch in Shark Tank Pakistan Episode 12 came from two sisters, Aaiza Naveed and Alishba Naveed, founders of Beyond Borders, a company offering trustworthy imported beauty products in Pakistan. Aaiza, the CEO, is based in Canada, where she has lived for the past five years, while Alishba supports operations in Pakistan.
Starting with Enthusiasm
Rubab Hashim, the host, began by asking the sisters if they were excited or nervous about their pitch. They expressed excitement and mentioned that they hoped to partner with the female Sharks, particularly Romana Dada and Aleena Nadeem, to support their entrepreneurial journey.
The Ask
The founders sought PKR 1 crore in exchange for 10% equity and the Sharks’ expertise to grow their business.
The Business Model
Beyond Borders focuses on:

- Authentic Beauty Products: Offering imported beauty brands that prioritize customer satisfaction.
- AI-Powered Recommendations: Leveraging artificial intelligence to recommend personalized products for customers.
- Exceptional Customer Service: Building trust through customer care, which has led to an exceptionally low return rate of just 14 orders in the past six months.
Financial Performance
- Revenue in 6 Months: PKR 80 lacs
- Gross Margin: 44%
- Net Margin: 29%
Sharks’ Reactions
- Rabeel Warraich’s Question: He asked why they ventured into this market. Aaiza highlighted the gap in the market for beauty products, stating that while there are competitors, customer satisfaction and personalized recommendations set Beyond Borders apart.
- General Feedback: All Sharks except Aleena Nadeem appreciated their initiative but opted not to invest due to high valuation concerns.
Aleena Nadeem’s Offer
Aleena made the sole offer:
- 50% equity and a 30% royalty in exchange for the PKR 1 crore investment.
The sisters countered with a 15% equity offer. Aleena revised her proposal to 40% equity with a 30% royalty, but the difference in expectations led to no deal being finalized.
Outcome
Despite the lack of a deal, the sisters received valuable feedback and encouragement to refine their pitch and business strategies.
Why Beyond Borders Stands Out
Beyond Borders aims to revolutionize the beauty market in Pakistan by focusing on authenticity, personalized AI-powered recommendations, and customer satisfaction. While they didn’t secure funding, their innovative approach and strong financial performance make them a promising contender in the industry.
Pitch 4: Asqurr – Empowering Women Through Pure Honey
The fourth pitch in Shark Tank Pakistan Episode 12 featured Nosheen Barkat, founder of Asqurr, a unique honey brand dedicated to promoting and empowering female beekeepers from Gilgit-Baltistan. Asqurr is the only honey brand in Pakistan led by women from Hunza, Gilgit, striving to uplift women in the region through sustainable beekeeping practices.
The Ask
Nosheen sought PKR 6 million in exchange for 10% equity to expand her business and support the female beekeeping association she founded in Gilgit-Baltistan, the first and only one of its kind in Pakistan.
The Business Model
Asqurr focuses on:

- Empowering Women: Supporting female beekeepers to provide them with sustainable income opportunities.
- Pure, High-Quality Honey: Harvested from Gilgit’s pristine environment, the honey is marketed as a premium product.
- Local and International Reach: Selling across Pakistan and to select international customers.
Business Journey
- Started in 2019:
- 2019 Revenue: PKR 5 lacs
- 2020 Revenue: PKR 20 lacs
- 2021 Revenue: PKR 20 lacs
- 2022 Revenue: PKR 25 lacs
- 2023 Challenges: Nosheen lost her father, impacting business operations and growth.
- 2024 Projected Revenue: PKR 80 lacs (achieved PKR 34 lacs so far).
- Margins:
- Gross Margin: 50-60%
- Net Margin: 35-40%
- Pricing: PKR 2,500 for 250 grams, reflecting its premium quality.
Sharks’ Feedback
- Aleena Nadeem’s Reaction: Aleena was impressed by the honey’s taste and asked to sample it during the pitch.
- Usman’s Question: He inquired about the journey and growth of the business. Nosheen highlighted how her mother oversees the beekeeping while she manages sales and marketing.
Offers and Negotiations
- Aleena’s Initial Offer: 27% equity and 10% royalty for PKR 6 million.
- Combined Offer by Aleena & Usman: 26% equity and 9% royalty.
- Romana Dada’s Offer: 25% equity and 9% royalty.
- Final Decision: After a tough competition between Romana and the team of Aleena and Usman, Nosheen accepted the combined offer from Aleena and Usman:
- 25% equity
- 9% royalty
A Message of Hope and Motivation
At the end of her pitch, Nosheen shared a heartfelt message for women everywhere. She revealed that she started her business after having a special-needs child, a challenge that motivated her to create something meaningful. Nosheen encouraged women to take bold steps in their lives, saying:
“No matter the challenges, every woman has the strength to start her own business and succeed.”
Her story serves as an inspiration, showing how resilience and determination can overcome any obstacle.
Why Asqurr Stands Out
Asqurr is more than just a honey brand; it represents empowerment, sustainability, and quality. By uplifting female beekeepers and producing premium honey, Nosheen has created a brand with a purpose.
Future Potential
With the support of Sharks Aleena Nadeem and Usman, Asqurr is well-positioned to scale its operations, expand its market, and further its mission of empowering women in Gilgit-Baltistan.
Podvare.com – Revolutionizing Noise-Free Workspaces
The final and fifth pitch of Shark Tank Pakistan Episode 12 was presented by Muhammad Rehan (Co-founder and CEO) and Muhammad Haris (Co-founder and Director) of Podvare.com, a manufacturing company that specializes in creating soundproof pods for personal and professional use.
Pitch 5: The Idea Behind Podvare.com
Founded in 2022, the company identified a common problem faced by remote workers and businesses—distractions caused by noise during online meetings and discussions. To address this issue, Podvare.com developed customizable soundproof pods designed for 1 to 4 people. Their products also include tailored pods that cater to specific client needs, such as private cabins for offices or co-working spaces.
The Ask
The entrepreneurs sought PKR 2.2 Crore in exchange for 10% equity, valuing their company at PKR 22 Crore.
Business Achievements and Projections
- 2022 Launch: Started with a rented small building as an office.
- Revenue to Date: Sold 54 pods, generating PKR 35 million with healthy profit margins.
- Margins:
- Gross Margin: Increased from 20% to 41%.
- Net Profit: 28%.
- Current Pipeline: 30 pod orders under negotiation, with deals expected to close soon.
- Future Projections:
- 2025 Revenue Goal: Selling 110 pods with an estimated revenue of PKR 9 Crore.
- Expected Margins: Gross margin of 35-40%.

Sharks’ Feedback and Offers
- Initial Reactions: Usman, Junaid, and Aleena opted out of the deal, citing the valuation and equity ask as challenging.
- Offer from Rabeel Warraich and Romanna Dada:
- PKR 2.2 Crore for 35% equity and a 10% royalty on top-line revenue.
The founders were visibly shocked by the high equity demand and requested time to discuss privately.
Counteroffer and Conclusion
After deliberating, Rehan and Haris countered with a 13% equity offer. However, Rabeel expressed concerns over the valuation and emphasized the importance of scaling sustainably. He encouraged the duo to focus on their mission and assured them that success would come with time and persistence.
Ultimately, the deal was not closed, but the Sharks applauded the entrepreneurs for identifying a promising market gap and building an innovative solution.
Key Takeaways
Podvare.com showcased the potential of a niche product that solves a pressing issue for remote workers and businesses. Despite not securing a deal, the company gained valuable insights and encouragement from the Sharks, positioning them for future success.
Final Thoughts on Episode 12
Shark Tank Pakistan Episode 12 was a testament to the resilience and creativity of entrepreneurs across the nation. Each pitch carried not just a business idea but a story of dreams, struggles, and unwavering determination. From addressing energy crises with Ez Geyzer to empowering women through Asqurr Facebook Page initiative, the episode proved that innovation knows no boundaries when driven by passion.
The Sharks’ constructive criticism, strategic offers, and inspiring words highlighted their commitment to nurturing Pakistan’s entrepreneurial ecosystem. While not every pitch secured funding, the valuable insights shared by the Sharks will undoubtedly shape these ventures for future success.

This episode reminded us that behind every great idea is a dreamer willing to take risks, face challenges, and pave the way for others. Whether it’s solving everyday problems, creating sustainable businesses, or promoting inclusivity, these entrepreneurs proved that the future of Pakistan’s business landscape is brighter than ever.
Stay tuned for more inspiring stories and impactful ideas from Shark Tank Pakistan in the upcoming episodes!
FAQs about Shark Tank Pakistan Episode 12
1. What were the standout pitches in Episode 12?
The standout pitches included Ez Geyzer, a smart home solution for energy-saving geysers, Asqurr, a women-led honey brand from Gilgit, and Podvare.com, a noise-proof pod manufacturing company.
2. Which entrepreneurs secured deals in this episode?
Deals were secured by Ez Geyzer with Usman and Junaid, and Asqurr with Usman and Aleena, highlighting innovative ideas with strong market potential.
3. What was unique about Asqurr’s pitch?
Asqurr is the only honey brand in Pakistan led by a female entrepreneur from Gilgit, promoting women’s empowerment and sustainable beekeeping practices.
4. Why didn’t Podvare.com secure a deal?
Despite their impressive growth and revenue, the Sharks felt their valuation was too high, and they were unable to agree on equity terms during negotiations.
5. What were the key lessons from this episode?
Key lessons included the importance of market research, realistic valuations, leveraging innovation, and staying persistent even when deals don’t close.